Wired.Com features Eye-tracking work of Roel Vertegaal
June 13th, 2007
Eye-Tracking Device Lets Billboards Know When You Look at Them is the headline on the Wired online magazine.
Wired reports on the eyebox2 from xuuk (a startup), based on CEO and Nectar researcher Roel Vertegaal at Queens University. It describes an eye-tracking device that offers an automated method to find hot spots of eye activity in the real world, and how it could be applied to digital advertising and to create more ‘polite’ devices.
For more information: Read the article
Entry Filed under: People Happenings, Project Summaries
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